Early Black Friday discounts on Apple hardware are already live. Amazon has cut prices on the Apple Watch Ultra 4, the 13-inch and 15-inch M5 MacBook Air, the iPad Air with M4 and AirPods Pro 3, according to deal roundups from MacRumors and 9to5Mac published on November 5 and 6, 2026. For shoppers, the question is whether to buy now or wait until Black Friday on November 27.
Key facts
- Black Friday 2026 falls on Friday, November 27, according to MacRumors.
- Apple Watch Ultra 4 models are listed at $699 to $799 on Amazon, about $99 to $100 below the regular price.
- The 13-inch M5 MacBook Air (16GB memory, 512GB storage) is listed at $1,099 on Amazon, against a $1,299 regular price, per 9to5Mac.
- MacRumors says the M6 Mac mini and M5 Max Mac Studio are at record-low prices on Amazon.
- Neither roundup gives an end date for any of these deals.
What changed
Retailers, Amazon in particular, have started their holiday pricing weeks ahead of Black Friday. MacRumors said Black Friday deals "officially kicked off this week" in its November 6 roundup. Nearly all of the Apple prices in the roundups are at Amazon, with one Best Buy price and a sitewide early Black Friday sale at B&H Photo.
The table below collects the prices reported by 9to5Mac and MacRumors. Prices were accurate when those articles were published and can change quickly.
| Product | Reported sale price | Regular price | Retailer |
|---|---|---|---|
| Apple Watch Ultra 4 (Natural, Translucent Gray Ocean Band) | $699.99 | $799 | Amazon |
| Apple Watch Ultra 4 (Milanese Loop) | $799 | $899 | Amazon |
| 13-inch M5 MacBook Air, 16GB/512GB | $1,099 | $1,299 | Amazon |
| 13-inch M5 MacBook Air, 16GB/1TB | $1,399 | $1,599 | Amazon |
| 15-inch M5 MacBook Air, 16GB/512GB | $1,299 | $1,499 | Amazon |
| iPad Air 11-inch (M4), 128GB, Wi-Fi | $650 | $749 | Amazon |
| AirPods Pro 3 | $199 | $249 | Amazon |
| AirPods Max 2 | $449 | $549 | Amazon |
| M6 Mac mini, 16GB/256GB | $779 | $899 | Amazon |
| M5 Max Mac Studio, 36GB/512GB | $2,299 | $2,499 | Amazon |
MacRumors also reported the Apple Watch Ultra 3 at $549 at Best Buy, down $250 from $799, and described it as a new all-time low. That figure appears only in the MacRumors roundup, so check the current listing before relying on it.
9to5Mac also listed discounted smart home gear, including a Ring Doorbell 2K at $40 (regular $100) and a Philips Hue Bridge Pro bundle at $149.99.
How it affects readers
If you need an Apple product before the holidays
Several of these prices are described as the lowest tracked since release. Both outlets call the Apple Watch Ultra 4 price a record or all-time low, so waiting two more weeks may not gain much on that model. Savings of $100 to $200 on a laptop or watch are real money, but no one can promise that the price will not fall further on or near November 27.
If you can wait
Whether prices fall further before Black Friday is not yet confirmed, and no retailer has announced specific Apple prices for the day itself. Shoppers who can wait should note the current price and compare it again closer to November 27.
If you want the newest models
Some of the newest Apple products are on pre-order and are not discounted. 9to5Mac listed pre-order prices without a comparison figure for an OLED iPad mini (from $699) and the 14-inch M6 MacBook Pro (from $1,999). These are launch prices, not sales.
Things to check before buying
- Exact configuration. A listing with a lower price may be a different color, band, storage size or cellular option. The iPad Air deals, for example, vary by storage and by color.
- Condition. 9to5Mac marks the MacBook Air prices as "new condition." Confirm that a listing is not refurbished or open-box.
- Seller. Confirm the item ships from and is sold by the retailer you expect, not a third-party marketplace seller.
- Return window. Holiday purchases often come with extended return periods, but terms differ by store. Read the policy on the product page.
- Price history. Deal sites call something an "all-time low" based on their own tracking, which may not cover every retailer.
What to watch next
The next checkpoints are the retailers' official Black Friday announcements and the days leading up to November 27. MacRumors mentions early sales at B&H Photo, and 9to5Mac mentions Best Buy, Target and Home Depot sales, but neither lists specific Apple prices for every store. Pricing can switch back to regular without notice because neither roundup lists an end date.
FAQ
When is Black Friday in 2026?
Black Friday is on November 27, 2026, according to MacRumors.
Are these the lowest prices ever?
Some are. 9to5Mac says the Apple Watch Ultra 4 at $699.99 is the lowest it has tracked since release, and MacRumors calls the Mac mini and Mac Studio prices record lows. Other items, such as the MacBook Air, are not described that way in the sources, so treat them as good discounts rather than guaranteed bottoms.
Will prices drop further before Black Friday?
Not yet confirmed. Neither roundup says whether prices will fall further, and no retailer has announced specific Black Friday Apple prices.
Sources
- MacRumors, "Early Black Friday Deals Kickoff With Steep Discounts on Apple Watch Ultras and More": macrumors.com
- 9to5Mac, deals roundup on AirPods Pro 3, Apple Watch Ultra 4 and MacBook Air (November 5, 2026): 9to5mac.com
This article is an independent summary based on the sources listed above.